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September 13 2010

The implosion of customer value to Dealerships

When we first entered the Automotive Industry ten years ago we tried to make every deal. One Afternoon we had a client who was not happy about anything no matter what we did. The owner stepped in and blew \ threw the client out. I was horrified! He explained to us that some deals just were not worth making because that client would never be happy and would only trash our good name every time an issue arose.

We did not really understand it at the time, but now we do. In the same way that you attempt to create value for the consumer it seems that a growing number of consumers are beginning to have less value to businesses. The story of consumer power is being told from a one sided point of view, and no one is telling the customer that business is for profit. That’s not a bad thing. It allows business to contribute back to society.

Here at iPitCrew we are guilty of it ourselves (in our past dealings with vendors) of ‘brow beating’ the representative to a nothing deal and in return getting ‘nothing service’. We are fortunate that our use of a given product is beginning to carry a certain amount of endorsement value, or our success would have been limited early on.

Today our goal at every level of the consumer experience is to build value for quality of service into our pricing format. We have to understand and exploit the difference between shopping, for example, at Wal-Mart or Nordstrom’s, buying a Dell or an Apple, dining at a McDonalds or a Ruth Chris,. We have to make sure the customer fully understands, sees, and feels the difference. Leave consumers to choose what level they want to pay for….

Is it really about the best price? Apple has proven the answer is resoundingly NO! Their products are consistently priced higher than those of their competitors, and yet they have dominated the market space even during the reportedly most challenging economic times since the depression. When others were slashing prices and liquidating inventory Apple was fearlessly launching great new products. Ford Motor Company is another great example of a corporation, which gets it. Their drive to build great products and fearless embrace of social media has given them the ability to by pass the media. Our goal is to help Automotive Dealerships the and the automotive industry as a whole create the same type of dynamic brand energy that Ford, Apple, and other great brands are experiencing. The hope is a mutually beneficial relationship through conversations will bridge the widening gap between consumer expectation and consumer value.Mission Truth Media
Press Release

September 01 2010

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August 16 2010

iPitCrew says Automotive Marketers should look to other industries for proven digital media marketing solutions

Feature Article, iPitcrew Red Hot Digital Media Marketing
(MISSION TRUTH-MEDIA)- Featured Article
iPitCrew says look to other industries

FOR IMMEDIATE RELEASE
(MISSION TRUTH-MEDIA)- August 15, 2010 —
Nashville, TN – August 15, 2010- iPitCrew says look to other industries

At iPitCrew.com we think Automotive Marketers should look to other industries for proven solutions on how to reach their target consumers. Why? Because ‘Interruption’ marketing hasn’t been cost effective for years. I am sure in the last six months your local cable, radio, or newspaper account sales rep has stopped in your store and told you viewers, listeners, or subscriptions are improving, and they have the statistical data to support it! I don’t know about you but not one of them has been able to show me any information that quantifies the retention period or effectiveness of the message.

In the most sophisticated scientific studies done to date Martin Lindstrom and his group did just that. He writes about it in his most recent book, Buy-ology released in 2008. During one testing period while comparing Coke and Ford messaging aired on American Idol. Lindstrom’s group effectively proved that Ford’s traditional ‘at break interruption style messaging’ had no retention effect on viewers, while Coke’s participation within the show itself, with color branding of the stage, drink props, etc. had far greater top of mind presence among the viewers, and for longer, even though they never verbally mentioned the product.

Today some of the team from ‘the crew’ and I were running along the beach, we saw a plane flying overhead with one of those banners trailing behind. Ironically it was a Service Repair Shop, but not one of us can remember which dealer or brand it was just eight hours later. We can pretty much guarantee if that Body Shop , had spent the same money on Digital Media, like iPitCrew’s Reputation Management or Service Repair video email systems, he would have gotten more frequency, more measurable results, and more ROI. Why because the brand message is offered as a tool to assist the consumer at the moment in time the consumer is most interested, and most in need, of the Body Shop brand’s assistance. The Super Charger is that it’s also the moment when the consumer is most connected to that brand. We couldn’t call out to the plane and ask the questions that were most on our mind in the same manner, the paper, radio, or TV, won’t answer the questions we ask. The nitrous in all of this is that ‘online content’ last forever, when the plane was out of sight the messaging event was over, same with the paper that now lines the daughter’s rabit cage, and the radio or TV ad that just finished playing, all are one and done, but online content is there to be seen over and over. Just food for thought the next time some fast talking sales rep stops in. The only thing you ever need to ask is what’s the ROI.

Better yet, let ‘The Crew’ from iPitCrew ask for you. We will ‘Super Charge’ your marketing efforts and bring your cost inline. Gives us a call at 1(877)94 1CREW for your free no hassle consultation.Copyright Mission Truth Media Press Release This article free to publish as long as links remain clickable. 2010

August 12 2010

Car Dealerships Put Away Your Check Books”. Says New Digital Media Marketing Company!

“ Car Dealerships Put Away Your Check Books”. Says New Digital Media Marketing Company!
(MISSION TRUTH-MEDIA)- Featured Website Announcement News
July 27th 2010
FOR IMMEDIATE RELEASE
(MISSION TRUTH-MEDIA)- Nashville, TN-July 27th, 2010

What? A Digital Media Company that wants to save you money, not spend your money?

iPitCrew is ready to help you meet the challenge!

“So this guy walks into the Dealership and says?” You may have already heard this joke, but seriously…
Can you imagine a conversation with a Dealership owner where you tell them you want them to stop using what worked in the past! When some slick ad rep from the local paper or radio station has just stopped by with a fancy presentation detailing why they should spend more, and how prices have not been this cheap in 20 years.

News flash, it’s cheap because it is worth less or because it is almost worthless! When is the last time a Car Dealerships dropped the price on a automobile because it was better than ever? Try never? I know, I know, not everyone has a computer, not everyone shops online. Guess what not everyone has a TV, reads the paper, or listens to the radio either, but Car Dealerships paid top dollar for that for years.

Enters iPitCrew Digital Media Marketing Company Center Stage. iPitCrew is on a crusade to lower Car DealershipsAdvertising Expenses, increasing traffic, and converting opportunities. Some Dealers have secretly been doing it for years. Now its time for Car Dealerships Owners to take control of veteran management teams clinging on to traditional Advertising ideas, and “The Crew” show them where the floor traffic has disappeared to!

Manufacturers have figured out that it is more cost effective to build fewer vehicles that appeal to more, then to build more variations to appeal to less. Advertising is the same; today’s technology allows you to enter the slipstream of the conversation, the sweet spot! Today’s technologies allows you to lock on to your target from around the corner in a laser precision way. The most amazing part is that it’s actually the reverse. Today’s method allows consumers to lock onto you like a tractor beam. Just be aware that tractor beam has a magnifying glass attached to it. You can bet that can be really, really good or really, really bad.

For more information visit www.iPitCrew.com Mission Truth Media
Press Release

August 08 2010

The Power of Social Media for Automotive Industry Providers

“The Power of Social Media!”
iPitCrew- Blog
AUG 8th

I had just given my very best “revolution” speech on how the “monologue marketing model”?

THE POWER OF SOCIAL MEDIA

Does this sound familiar? You are meeting with a Automotive Industry Providers
client and passionately explaining New marketing Strategies and the concept of Social Media. You really believe what you are telling the Automotive Industry Providers client; I mean you’re giving it all you have like you just discovered “time travel” or something. At the end of your pitch, this moment of true enlightenment, you are expecting the skies to part, a bright light to illuminate the faces of your clients, glorious trumpets to sound, and a choir of Angels to exclaim “Gloria, Gloria, SOCIAL MEDIA, AHHHH! NOW YOU UNDERSTAND!” To your dismay, all you get are blank faces staring back at you, and defining silence that last a lifetime, followed by; “hmmmmm interesting… Does anyone else have something to add?”

I had just such an encounter the other day. I had just given my very best “revolution” speech on how the “monologue marketing model” was dead, how “dialogue” and Social Media were forcing Automotive Industry Providers companies to listen, communicate, and engage for the first time since black and white television came to market. I went on to expound on how “differentiation” and customer satisfaction would make or break companies in our new market economy, how companies like Google, Facebook, YouTube, Twitter and Better Place were redefining how we approach company valuations, and pricing models. I basically balled up some of the best Digital Media Marketing books I have read over the last two years and filled them full of holes like an OOZIE! Buyology, Brand Bubble, Six Pixels of Separation, Free The Future of Radical Price, Socialnomics, Groundswell, Whuffie, I used them all like ammo!

Once I had built the foundation for my case, I went in for the close! You could look around the room and hear what they were thinking; they were all blaming the Internet for ruining business. So I spoke up and defended the free flow of information (it was the right thing to do.) The pricing model was broke long before the Internet, I said. Then I began to explain how ludicrous the whole pricing model in the Automotive Industry Providers industry really is, based on the availability of information, level of influence each of us has within our niche online communities, the connectivity, we have to one another through social media, etc…

I finished by saying you can fix the Automotive Industry Providers profitability issue on new cars in one week! Think about it. Why do customers negotiate, and shop price? Could it be because the industry created uncertainty? The manufacturer post an inflated vehicle price, which they later discount by thousands of dollars, the dealers promote the inflated price “MSRP”, but then allow consumers to negotiate down to something called “Dealer Invoice”, and sometimes they even sell below the “Dealer Invoice” price. That’s just the tip of the iceberg! I won’t even go into the rest.

My point is this ONE PRICE! NO HAGGLE, NO GAMES, NO GIMMICKS, all consumers want is to know they are not going to go down the road and see the vehicle advertised for less, then they paid 5 minutes ago. Just have the manufacturers drop their prices by the amount they factor in for rebates and charge one price.

SILENCE…you could have heard a pin drop…Then all at once… The ether wore off!

Nah…that would never work! Besides Social Media is just the latest buzz… Next you will tell us you can sell vehicles online without the customer ever even driving the car! I just shook my head and thought to myself, “You mean like the Ford Fusion Launch?”Mission Truth Media
Press Release

August 04 2010

Dealerships Put Away Your Check Books”. Says New Digital Media Marketing Company!

“ Dealerships { Put Away Your Check Books”. Says New Digital Media Marketing Company!
(MISSION TRUTH-MEDIA)- Featured Website Announcement News
July 27th 2010
FOR IMMEDIATE RELEASE
(MISSION TRUTH-MEDIA)- Nashville, TN-July 27th, 2010

What? A Digital Media Company that wants to save you money, not spend your money?

iPitCrew is ready to help you meet the challenge!

“So this guy walks into the Dealership and says?” You may have already heard this joke, but seriously…
Can you imagine a conversation with a Dealership owner where you tell them you want them to stop using what worked in the past! When some slick ad rep from the local paper or radio station has just stopped by with a fancy presentation detailing why they should spend more, and how prices have not been this cheap in 20 years.

News flash, it’s cheap because it is worth less or because it is almost worthless! When is the last time a Dealerships dropped the price on a automobile because it was better than ever? Try never? I know, I know, not everyone has a computer, not everyone shops online. Guess what not everyone has a TV, reads the paper, or listens to the radio either, but Dealerships paid top dollar for that for years.

Enters iPitCrew Digital Media Marketing Company Center Stage. iPitCrew is on a crusade to lower Dealerships Marketing Expenses, increasing traffic, and converting opportunities. Some Dealers have secretly been doing it for years. Now its time for Dealerships Owners to take control of veteran management teams clinging on to traditional Advertising ideas, and “The Crew” show them where the floor traffic has disappeared to!

Manufacturers have figured out that it is more cost effective to build fewer vehicles that appeal to more, then to build more variations to appeal to less. Advertising is the same; today’s technology allows you to enter the slipstream of the conversation, the sweet spot! Today’s technologies allows you to lock on to your target from around the corner in a laser precision way. The most amazing part is that it’s actually the reverse. Today’s method allows consumers to lock onto you like a tractor beam. Just be aware that tractor beam has a magnifying glass attached to it. You can bet that can be really, really good or really, really bad.

For more information visit www.iPitCrew.com Mission Truth Media
Press Release

August 02 2010

Social Media + Reputation = Total Market Dominance!

Social Media+Reputation = Total Market Dominance!
(MISSION TRUTH-MEDIA)- Featured Website Announcement News
July 24th 2010

FOR IMMEDIATE RELEASE
July 24th, 2010 —

iPitCrew partners with Presto Reviews to help Dealers leave competition in the dust!

So 2010 will be the year of the “CONVERSATION”. Advertising
has virtually been renamed “Social Media”. The clever response today is “we think it has merit, but we can’t measure the impact. “ iPitCrew says that’s just not so! We are willing to prove it! Not only can we measure it, we insist upon it!” Why? Because iPitCrew guarantees Return On Investment ! Obviously, it’s not for everyone. It’s just for those Buisinesses who want to DOMINATE THEIR MARKET PLACE and are willing to stand on REPUTATION to do so. Most Advertising companies in the Buisinesses are jumping on the “SOCIAL MEDIA BUZZ WORD” by offering video walk around to post on the company YouTube and Face Book pages. The typical aggressive Buisinesses Marketer then posts the content in a manner that interrupts the consumer’s online experience. That’s EXACTLY the incorrect thing to do! As consumers gain control of their media experiences these “interruption” messages for the only turn off the consumer to those brands.

The only hope for true market Dominance is through Relationship Building. iPitCrew and Presto Reviews have the inside track, and they believe there is a select few Buisinesses ready to become Dominate Leaders in their markets.

Visit <a href="”>iPitCrew.com for more information or phone 1(877)94 1CREW(2739)Mission Truth Media
Press Release

July 19 2010

New Digital Media Marketing Company takes a shot at saving Automotive Industry Providers Money!

New Digital Media Marketing Company takes a shot at
saving Automotive Industry Companies money.
(MISSION TRUTH-MEDIA) – Featured Digital Media Website Announcement News
Can a Marketing company save its clients money and stay in business? iPitCrew thinks so!

(MissionTruth.CO) – Press Release Distribution – A brand new B2B Digital Media Company iPitCrew is up and running worldwide for Automotive Industry Providers . Thankfully, this is not another attempt to exploit the demand that exists within the market. Correctly called “iPitCrew” these guys aim to get Automotive Industry Providers . and Industry providers to the winners’ circle by tuning up thier marketing efforts with Digital Media Marketing.
In a press release earlier today they are quoted as saying “its not enough anymore to spend more money than the next guy to be heard. You need to do just the opposite! Dealers need to spend the right money on the correct technologies. The results have to be measurable and vendors have to be accountable! The days of over spending, over promising, and under delivering are over! Automotive Industry Providers want vendors that act as partners to their business, they want a Digital Media Company that’s not married to a particular product but is quick and nimble able to adapt to the latest technologies without having to remain attached to older less competitive offerings. Most importantly they want Digital Media company that’s going to work just as hard if not harder to protect the Automotive Industry Providers . Bottom line profitability. “The Crew” is a group with laser focus on ROI. For us, it doesn’t’t stop with identifying cost savings, we make sure our Automotive Industry Providers . have processes in place that will transition online traffic to sales, then follow the customer through the life cycle of ownership.”

We like to joke that most of the people on “The Crew” have Dual Degrees! One from the school of hard knocks because extensive Dealership experience is a pre-requisite, and then there are the undergraduate and Graduate degrees in Business, Marketing, and Information Technologies, There is no business like the car Business and that extensive education is invaluable. It’s what makes us truly unique we speak fluent “Dealer and Techi,” we just happen to fall on the side of the Automotive Industry Providers . , but if you have a great technology at a value added price, we can be friends too!”

People are taking notice and we wish these guys the best of luck! One thing is for sure these guys are building, growing a business model built around reputation. If their name is associated with it, you can be assured it’s a reputable organization.

All in all, “The Crew” promises to be an great addition to Digital Media world.

Contact www.iPitCrew.com for more info…Mission Truth Media
Press Release

June 03 2010

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